In 2011, the Family Wealth Advisors Council completed a study on Women of Wealth, the largest research effort ever undertaken on affluent female investors. Eileen O’Connor and Heather Ettinger, both Principals of highly successful wealth management firms, compiled insights from the study and published a white paper: Women of Wealth: Why Does the Financial Services Industry Not Hear Them? which has been cited in the Wall Street Journal, Barron’s, Private Wealth Magazine and hundreds of other leading publications over the past two years. As a direct result of this work, they believe that they forever advanced the financial industry’s understanding of female investors. “One size does not fit all” and “women are not a niche market” are now ubiquitous phrases among advisors and in the media.

Our goal is to continue to raise the bar. FWAC has launched another nationwide study on women of wealth, focused on the growing number of breadwinner women and the unique challenges this unprecedented demographic shift poses for them, their careers and their families. Specifically, the study seeks to address:

  • How well have societal and familial norms adjusted to this new world order?
  • How does being the breadwinner impact a woman’s role as wife and mother?
  • What new challenges do breadwinner women face that they’ve never had to face before?
  • What are the breadwinner’s responsibilities at home and how have they changed?
  • Does the rise of breadwinner women explain why more women are choosing to stay single?
  • How can key advisors make a difference in breadwinner women’s lives?

FWAC is seeking breadwinner women, those that contribute substantially to the household income of their family, to weigh in on this important topic by completing a short, 100% confidential and anonymous survey. The results will be ONLY used for this study and not shared with any other party for any other purpose whatsoever.

The results will be published in a white paper in early 2015 and will be provided to participants if they wish.

For more information about this groundbreaking study, please contact Eileen O’Connor at (703) 828-2480 or eileen.oconnor@hemingtonwm.com.

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